In 2004 I interviewed a band called ‘Brazil’. They were a new band on Fearless Records coming through town on a Coheed and Cambria tour. My first question to them was, “Do you know how hard it is to find information about your band online?”
Make it easy for your fans to find you online.
Choosing a band or artist name that is search engine optimized (also known as SEO) can help your career down the road.
Yes, many bands have managed to achieve success in spite of unsearchable band names (the band Girls come to mind), but why not make it easy on your fans and choose a name that is easy to search for and find?
Many musicians have discovered (the hard way) that an unsearchable band name can hurt sales, reduce concert attendance, and frustrate fans.
And it’s not just major search engines like Google and Bing that you should be concerned about. A poorly chosen band name can make it hard for fans to find your music on iTunes, your videos on YouTube, and your band profiles on social networks like MySpace and Facebook.
Read more HERE.