This is an excellent article by Chris Rockett that can really help out a focused band. Tip #3 is my favorite though. I’m so tired of hearing bands say that they can’t keep up with all of the different sites – but in reality – you have too. And while most of the tips were, for me, a reaffirmation, I wasn’t aware of bit.ly’s power. I use the site when posting to Twitter, but never actually signed up for an account (ugh, another account – right bands? Haha) to track my work. I’ll be doing that today.
The first thing you need to know is that Facebook is very different from building a following on your blog or Twitter. Some would say that it’s a little bit more tricky because you’re dealing with real people who cannot hide behind a fake Twitter profile or anonymous blog comment.
This means that interaction on Facebook is much more real and rather than being scared of this fact you can use it to your advantage if you approach things in the right way.
Why are you on Facebook at all?
The very first step is to sit down with a pen and paper and work out what you are trying to achieve from the big daddy of social networks in the first place.
Read more HERE.