Business

Does Physical Distribution Matter Any More in Music?

From Gazzmic.com:
While bold early adopters were first discovering the joy of online shopping back when the internet initially gained steam, most consumers were still a little nervous about purchasing items from websites. E-commerce began as a niche shopping experience for super consumers who wanted very specific products that couldn’t be found in their local markets.

Now, it is totally mainstream. The idea of purchasing an item from a retailer or small business anywhere in the world using a credit card or secure ordering system over a mobile phone has become commonplace. Has the music industry adapted to this? I would argue that, when you look at how many artists are wasting funds on physical distribution that they can’t afford and that their fans aren’t using, the industry needs to take a longer look at the overall efficiency and usefulness of the physical distribution of CDs.

Read more HERE.

Advertisements

Discussion

One thought on “Does Physical Distribution Matter Any More in Music?

  1. Straight up. Lovely observation. They have taken a look. And the problem is that it doesn’t look too pretty for the home team. It has vastly moved back to a hardware problem. The CD player is still a gadget. Even if they were to stop making CD players tomorrow….how to account for all of the CD player’s in ( all forms) that are still in existence? From handhelds to hard drives to automobiles. A huge move would be for car manufactures to start making strictly satellite music access. Can’t pop in a CD. ( Which they do; but make them affordable to the masses.) I only say it in relation to automobiles because anyone that I know personally who even considers purchasing a CD, yet alone actually acting on that consideration does so for one reason: To listen to it in the vehicle. It stays in the vehicle. That’s the only place it will be played in. In the house it becomes a placeholder for one of the children’s cocoa; so as not to mess up the coffee table. ( Well, the CD case anyway. But the CD is usually inside. ) The time it’d take someone to actually take the CD out of the case and place it in where….the hard drive??…is not anywhere close to the time one could enter the name of the album or song in a search and have it playing through the headphones. Why would anyone buy CD’s to play in the hard drive, ya know? When’s the last time you seen en masse people walking around the streets with actual CD players with their little CD pouches? The industry should come up with a law ( like they keep coming up with all of these ingenious counter-productive music laws hint:SOPA ) to make all CD’s in existence immediately free to all fans; anyone caught selling CD’s are deemed criminal. How about that to even the playing field? Indie artist, esp. the indie’s who function online in attempts to remain in control of their creative freedom, more times than not are expected to hand over our physical CD’s to fans as incentives. Almost under the unspoken arrangement that ” you are not a MAJOR ” thus ” your ” CD has no value beyond promotion. Anyways….you get the picture. Nice article.

    Posted by Peta-Loc | November 21, 2011, 9:43 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

%d bloggers like this: