Check out my latest column in JUMP Magazine:
Booking agents have a process. I’m no different.
Upon opening an email, I quickly scan for a link to their ReverbNation page. I look for this first because the site offers bands – for free – a clean and easy-to-navigate profile that provides music, hometown, shows and links to web and social sites. I start the music and go back to read the email.
Next stop: the Facebook page.
Facebook is a remarkable tool for bands that, unfortunately, goes unutilized more often than not. It’s more than just a platform to announce shows. It’s a key piece to your marketing strategy. And with the exception of that one friend who still refuses to sign up for Facebook, everybody you know has a profile.
Read more HERE.