Creative Marketing, DIY tips, Going Viral, Interviews, Social Networking

Why Musicians Need More Than Viral Videos to Succeed


From mashable.com:
As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. And he’s not finished. The Pumpkins have a new album coming out in June, and Corgan is splitting time between music and helping artists take back control from labels. He wants talented musicians to have more lucrative careers and engage their fans. At the same time, he’s calling on fans — who play a more critical role in artist success than ever before — to invest in the artists they love.

Corgan, who’s no stranger to controversy, believes that the music industry is currently structured to prevent artists from achieving the type of success his band enjoyed. In fact, Corgan doesn’t believe the Pumpkins could achieve the success they have, or anything close to it, if they debuted now.

Read more and watch the video interview HERE – even if you’re not a Billy Corgan fan. It’s still a good video.

Thanks to Steven Rosplock from Phantasm for the video link.

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